Honest was created in 2009 by Katie Fisher, who decided to make her formulas with the same principles she was living by: holistic, organic, natural, ethical, simple, true. Honest was born.
No need to have a ton of products full of synthetic ingredients when a few carefully chosen and natural ones are way more efficient. All Honest products are handmade with love in England.
We at Biutiful definitely agree with that sense of natural living and respect, and Honest's philosophy is transparent right through their packaging: if nature takes care of us, then we should take care of her in return. Therefore their packaging is simple, biodegradable and reusable; and their products are tested on people – volunteers – but never on animals. Honest products are certified by the Soil Association and Ecocert, and have no parabens, mineral oil compounds, sulphates (SLS), glycols or phthalates.