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Hibi is the brilliant idea of joining two ancestral Japanese crafts, manufacturing matches and incense. The two creators told themselves “hey how about creating incense sticks that you would light like a match and that last 10 minutes” – what a great idea! Alright that might not be exactly what they said but we’re imagining it’s pretty close. The incense is made with plants from the Awaji island – cradle of Japanese art and incense. These incense sticks look like and are used like matches, so you can light them anywhere, anytime and they’re sold with their little mat that was specially designed as a stand to leave the incense burning. An incense stick burns for 10 minutes, basically the perfect amount of time to relax…

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