A Danish former model, Anine Bing quickly became a world renowned fashion blogger with her blog Anine’s World. Settled in Los Angeles, she launches her brand in 2012. A boho, rock, casual chic wardrobe. Garments you can wear by day or by night. Simple pieces, that you’ll enjoy taking out of your closet one season after another. Precisely Anine decided not to follow the conformist pace of one collection per season. Her mindset: to offer new creations regularly, over the course of trends, inspirations, moods. Instead of trying to follow a fashion world that changes every day, Anine Bing makes clothes that fit modern and active women’s everyday lifestyle. Housewife, lawyer, teacher, you, us.