Biutiful is an actual store in Annecy, France, since 2013, and a worldwide e-shop.
At the beginning there were Céline and Ludovic, respectively a stylist and a photographer, who were working together on decoration, fashion and advertizing photo projects. As professionals of image and branding, and passionate about all things beautiful, they go on collaborating with highly notorious brands and magazines. Their creative spirit lead them to creating this store, the fruit of a millionth project, a place that resembles them.
The idea all along was to offer in one single spot a complete range of products and brands.
A store and an e-shop where you can find your Aesop shower gel as well as Astier de Villatte ceramics, a ring by Pascale Monvoisin or the latest issue of Apartamento. A place where high-range maisons stand alongside independent designers.
You’ll find a area dedicated to beauty, jewelry and accessories, clothes, decoration, plants, books, magazines and posters. A specialized and exclusive selection of what’s best according to C&L, continuously renewed with new items every week.
Biutiful is also a photo studio and a creation workshop in Annecy. Céline and Ludovic also launched the beauty salon La Superbe in 2018.