Biutiful is an actual store in Annecy, France, since 2013, and a worldwide e-shop.
At the beginning there were Céline and Ludovic, respectively a stylist and a photographer, who were working together on decoration, fashion and advertizing photo projects. As professionals of image and branding, and passionate about all things beautiful, they go on collaborating with highly notorious brands and magazines. Their creative spirit lead them to creating this store, the fruit of a millionth project, a place that resembles them.
The idea all along was to offer in one single spot a complete range of products and brands.